| Can we send too many email reminders to our clients? |
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Yes is the simple answer. Companies and private individuals working from home should be very aware of the limits they should place on email communication levels with clients or potential clients! They should at all costs avoid 'bombarding' them and this is reiterate by the Institute of Direct Marketing. All emails sent by you or your company should be correctly addressed where possible using the recipient details. Even worse could be using the incorrect name on an email. Too many emails will be seen in a light much the same as pop-up ads and you should therefore avoid mailing more than a few times in any one month per recipient. as a matter of good business practice, business owners should include clear and easy information on how to stop receiving emails on every email sent out. A report from the Direct Marketing Association in 2007, found that around £125 billion worth of sales in the UK came as a result of direct marketing. We all want a piece of that action! |
